Sustainability Policy

At The Potions Cauldron Group, we focus on three key areas to ensure sustainability is embedded in everything we do:

• Financial Sustainability
• Community Engagement and Growth
• Environmental Awareness, from Planning to Delivery

Current Impact

The Potions Cauldron Group has 10 public venues across the UK and a warehouse. Our operation has grown significantly in the last 2 years, and therefore, we need to have a sustainability culture that is at the heart of our operation. A core feature does include ‘The Grobblenook Foundation’. 

Environmental Awareness

At The Potions Cauldron Group, we take environmental responsibility seriously. From planning to delivery, we have incorporated several measures to reduce our environmental impact since opening, including:

• Our standard bottled potions are all made using glass bottles with metal caps, which are 100% recyclable and can be recycled forever without the need for virgin material to reproduce. Since 2022, with the introduction of our new 330ml potion bottle, we have managed to reduce the weight of packing per litre of drink packed by around 25%. 
• In April 2023, we introduced our brand-new disposable paper cups. While we aim to encourage reuse and serve glass mugs in our venues, we appreciate the need for disposable cups. Our new paper cup contains no plastic liner, unlike the majority of disposable cups on the market. Instead, we use a board made from water-based barrier board. The paper is plastic-free, and like conventional paper, it can be easily recycled with regular mainstream paper waste. Our aqueous material can also be commercially composted if required. This widely recycled paper stock is fully certified for food and drink contact. The FSC-certified 12-oz coffee cup is manufactured on 310gsm paper stock, and can be fully recycled with paper!
• Previously, we only offered plastic lids used on disposable cups to customers on request. We will continue to provide this option, but we now use a lid also made from the same paperboard as our cups. 
• We have audited our deliveries and vehicles and taken the following actions. We use Royal Mail for our B2C website, who still deliver on foot and has a sustainable approach to UK deliveries.
• Our Euro 6-compliant diesel delivery vehicle will be maintained until an alternative vehicle with the payload and range comes to market. We will continue to test new alternative fuel vehicles as they come to market. We believe we have the most sustainable vehicle currently available for our requirements.

We limit the use of our vehicle, we deliver to our distant venues in places like Edinburgh, Durham, Chester & Blackpool by the pallet network. Sending our bottled drinks direct from manufacturing to minimise journeys.
Across our sites, we have installed LED lighting. Where appropriate, we have started to introduce sensor lighting in staff areas, toilets, etc, to minimise both energy costs and usage further.
Staff who work in our venues are all provided with a reusable cup/bottle to eliminate the use of disposable cups.
We have increased the use of labelling to encourage recycling and reuse
Community Engagement and Goals

Working within the local communities where our locations are based is a core strategy for the group. We use our foundation to help fundraising efforts as well as partner with businesses and groups for the benefit of our guests and their local area. 

Future Goals

As part of many towns and cities' climate emergency declarations in 2019, The Potions Cauldron Group is committed to becoming zero-waste and net-zero carbon by 2030. 

To further these goals, The Potions Cauldron Group plans to:

Promote Sustainability: We will showcase the positive work we are doing with our guests, suppliers, and contractors to highlight the collective effort toward sustainability.

Use Renewable Energy: Introduce smart sockets across the business to minimise our energy use and eliminate vampire energy. Continue to explore opportunities to introduce renewable energy installations across our sites, including solar and battery usage.

Encourage Reuse and Recycling: Implement front-of-house recyclable signage for guests and customers.

Minimise Waste: We will reduce the printing of marketing materials, opting for digital platforms instead.